What Is Start Proud

Start Proud aims to connect 2SLGBTQIA+ students with employers, while promoting the development of 2SLGBTQIA+ professionals, and celebrating the achievements and service of those in the community.

We facilitate the professional development of 2SLGBTQIA+ students as they transition from school to career in order to build a national network within the community. Our vision is to empower members of the 2SLGBTQIA+ community to be Canada’s leaders of tomorrow, where all institutions embrace inclusiveness within the workplace and diversity within the workforce.

About the Role:

The Digital Campaign Manager reports directly to the Director of Marketing and works closely with initiative leads and functional teams to plan and execute Start Proud’s digital campaigns. In this role, you will oversee the creation, scheduling, and delivery of content across our primary digital channels - Instagram, LinkedIn, and email - ensuring campaigns are consistent with Start Proud’s brand and help engage our community.

You will act as the hub for campaign coordination, translating organizational goals into digital campaigns that drive awareness, registrations, sponsorship visibility, and community engagement.
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In this role you will:

• Plan Campaigns: Collaborate with initiative leads (e.g., OOBS, Leaders to be Proud Of, Industry Nights) to design campaign calendars aligned with event timelines and organizational goals.
• Manage Content Delivery: Coordinate the creation and scheduling of content for Instagram, LinkedIn, and email campaigns using Start Proud’s approved platforms (e.g., Canva, Ortto, or Mailchimp).
• Facilitate Cross-Functional Input: Work with Marketing, Corporate Relations, and Logistics teams to ensure content reflects partner commitments, event details, and key messages.
• Monitor Performance: Track engagement metrics across platforms and provide insights to optimize campaigns and guide future strategy.
• Ensure Consistency: Maintain a cohesive brand voice and visual identity across all digital channels.
• Support Innovation: Recommend new campaign tactics, emerging trends, and tools that could enhance Start Proud’s digital presence.

Required Skills and Experience:

• Digital Marketing Experience: Previous involvement with social media, email marketing, or campaign planning for a nonprofit, student group, or professional organization.
• Content Management Skills: Familiarity with scheduling tools and campaign platforms (e.g., Instagram Business Suite, LinkedIn Campaign Manager, Ortto, or Mailchimp).
• Strong Communication: Ability to translate organizational priorities into engaging digital content.
• Organized and Reliable: Capable of managing multiple campaigns and deadlines simultaneously.
• Analytical Mindset: Comfort reviewing campaign data and providing actionable insights.
• Creative Eye: Interest in compelling storytelling, visuals, and messaging.
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Commitment

• ~5-15 hours per month
• Mandatory attendance at team team meetings

Application Instructions:

Please submit your resume via the link above. We thank all applicants for their interest. Only those candidates selected for an interview will be contacted.

Candidates from the 2SLGBTQIA+ community or are otherwise marginalized on the grounds of gender expression, gender identity and/or sexual orientation are strongly encouraged to apply. Lived experience as a member of any equity-deserving community is considered a strong asset.

We’re committed to providing accommodations throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.

Why Start Proud?

• Springboard your professional development by gaining valuable experience as part of a national non-profit in a functional area you are looking to grow your skills in. We are here to develop you, even if you have little experience.
• Make an impact in our organization and the community we serve! We are growing and evolving quickly, so there are many opportunities to make a difference.
• Build your network with friendly and supportive 2SLGBTQIA+ students and professionals that are eager to support and mentor each other.