Ksenia Kussner is a Media Planning Supervisor at Initiative Canada, specializing in media strategy and planning. In her role, she works closely with clients to develop and execute impactful media campaigns tailored to meet brand objectives and drive measurable results. Ksenia's expertise lies in blending data-driven insights with creative solutions to deliver strategies that resonate with diverse audiences. Her experience across various industries equips her with the ability to craft innovative approaches that address the evolving challenges of the media landscape.

Initiative is a global media agency that specializes in creating data-driven media strategies and innovative advertising solutions for leading brands. The agency focuses on optimizing media investments by integrating cross-channel campaigns, leveraging audience insights, and fostering creative collaborations. With a commitment to measurable results and staying ahead in the ever-evolving media landscape, Initiative plays a pivotal role in helping businesses achieve their marketing objectives.